Re: Jackson Prices
What made Jackson famous in the beginning was exposure from endorsers. That's what Jackson needs again. There was not some great horde of word of mouthers out there pounding the Jackson ethos into America's head - it was seeing people in live/studio shots in magazines and on record sleeves and on a fledgling cable channel called MTV that spread the Jackson name more than their credo of not giving free guitars.
The music market is such now (as well as the gear market) that in order to sell gear, you HAVE to have a name and a face with your product - in magazines, in videos, and on tour.
Jackson cannot survive toeing the "Shredder" or "Hair Metal" heritage, because both shredding and Hair Metal are by all accounts laughed at and considered dead as JFK.
That "heritage" will not raise used market prices, and will not spur the new buyers into buying, and will not sway experienced buyers into switching from Ibenhad or ESP or Gibson, and will not entice new artists to seek endorsements.
Price-Cut endorsements will always lose out to freebie endorsements.
But yeah it's a great time to buy all you can stand to have - but it blows to sell something [img]images/icons/smile.gif[/img]
The layoffs and such are akin to the "crackhead deals" - the crackhead sells his $35,000 rig and guitar setup for $500 just to get a "fix", and someone gets the deal to die for. One wins, one loses.
Newc
What made Jackson famous in the beginning was exposure from endorsers. That's what Jackson needs again. There was not some great horde of word of mouthers out there pounding the Jackson ethos into America's head - it was seeing people in live/studio shots in magazines and on record sleeves and on a fledgling cable channel called MTV that spread the Jackson name more than their credo of not giving free guitars.
The music market is such now (as well as the gear market) that in order to sell gear, you HAVE to have a name and a face with your product - in magazines, in videos, and on tour.
Jackson cannot survive toeing the "Shredder" or "Hair Metal" heritage, because both shredding and Hair Metal are by all accounts laughed at and considered dead as JFK.
That "heritage" will not raise used market prices, and will not spur the new buyers into buying, and will not sway experienced buyers into switching from Ibenhad or ESP or Gibson, and will not entice new artists to seek endorsements.
Price-Cut endorsements will always lose out to freebie endorsements.
But yeah it's a great time to buy all you can stand to have - but it blows to sell something [img]images/icons/smile.gif[/img]
The layoffs and such are akin to the "crackhead deals" - the crackhead sells his $35,000 rig and guitar setup for $500 just to get a "fix", and someone gets the deal to die for. One wins, one loses.
Newc
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