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Jackson + Duncan, Ibanez + DiMarzio, ESP + EMG. How did these associations happen?

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  • Jackson + Duncan, Ibanez + DiMarzio, ESP + EMG. How did these associations happen?

    These days, the lines are more blurred (a good thing, as it limits pigeonholing), as I've noticed ESPs coming stock with Duncans, and more Charvels with DiMarzios.

    But I remember about a decade ago, you could generalize, with a few exceptions, that a stereotypical Jackson guitar came loaded with Duncan pickups, Ibanez with DiMarzio, and ESP with EMG.

    How did these guitar/pickup associations happen? Just simple corporate agreements?

    Just a thought exercise, since these associations remain somewhat strong, but history might or might not have been different if the company pairings were shuffled around arbitrarily.
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