Chicago Tribune

Broken guitar prompts viral video, new venture
Chicago Tribune
Dave Carroll, 43, of Nova Scotia, wrote and sang the humorous protest video "United Breaks Guitars" in 2009, after United's baggage handlers at O'Hare International Airport broke his $3500 Taylor acoustic guitar and the airline wouldn't pay for it.
'United Breaks Guitars' Guy Launches Customer Service StartupMashable

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